Whether it is to stand out from the competition, wooing new customers or simply attract the spotlight on them, restaurant owners are sometimes ready to do everything. And they create different ways to do this day after day with concepts out of the ordinary. In this series, we'll introduce you to some... Part One: The first babies restaurant in the world.

Opened in London this fall, the restaurant is named puree. It was conceived and developed by a local dairy company that designs-you guess it, its own purees... You quickly understand the purpose of the exercise since it is their purees that are being sold!

The audience targeted: 6 to 12 months. They will be happy to learn that a free stroller parking is available to them and there is a pianist playing the most popular nursery rhymes every evening. He even accepts special requests!

Between the main meal and dessert, babies can go for a walk in the attraction park specially equipped for them.

Parents can accompany newborns and appetizers and drinks are on the menu for them.