This week, we want to share good news with you in Sherbrooke, when a popular restaurant has found a new home, but also bad news in Quebec, when a popular promotional campaign has been canceled, and finally a project for the future which must be considered by restaurant owners.
First, the restaurant le Dauphin in Sherbrooke has announced that it will move in February to a location a little further east than its original location on King Street. The spaces will be better organized and larger and the owners will also take the opportunity to unveil a more updated image and a renewed menu. This is just the second move in 50 years, after it was founded in 1973 on Rue du Conseil. The new space, after an investment of approximately $ 300,000 by the four co-owners, will be ready to welcome customers when the government announces the opening of the dining rooms.
Second, the popular Ashton chain recently announced the cancellation of its famous "Weather Discount" promotion because it would have been difficult to enforce sanitation measures during the traditionally high traffic. The communications and marketing manager, Mylène Beaulieu, also mentions that the lack of staff is one of the other reasons that prompted restaurants to take over this promotion in 2021. This 25-year-old custom offered consumers a discount equivalent to the mercury displayed on the thermometer that morning. For example, a day at -10 ° C meant a 10% discount on the price of poutine.
Third, the well-known professor in the world of restoration Sylvain Charlebois raised an interesting point in his article which appeared in the Journal de Montréal on January 12th. With numbers to back it up, it shows that Canadians have adopted a high number of pets since the start of the pandemic. Thus, he believes that this data represents a significant growth opportunity for the restaurant industry. This increase could influence restaurant choices for pet owners. Mr. Charlebois believes that a new section on the menu should emerge: a menu for animals. Once the pandemic is over, it could be an opportunity for restaurateurs to conquer a new market!
