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Sports Resto-bar: from the tavern to the smartbar

Sports Resto-bar: from the tavern to the smartbar

With technology, it is possible to follow the matches of your favorite team up your smartphone. Yet many people who prefer to watch a game in good company, especially on a giant screen. The resto-bars, they come from a deductible or they are independent, trying by all means to attract a passionate sports customers.

Franchises
In Quebec, one of the oldest franchises in the field of sports resto-bars is that of La Cage. Since opening its first restaurant in Old Montreal in 1984, this franchise, formerly known as La Cage aux Sports, recently revamped with a more streamlined design and a more upscale menu. This revival could be explained by the competition provided by other franchises in the last decade.

If Boston Pizza arrived in Quebec in 2005, its first appearance as a restaurant in 1964 in Edmonton. Since, there are at least 27 branch offices across the province. Relaxed atmosphere attracts not only families but also sports teams. Later, in 2008, the businessman Peter Sergakis opened its first Station des Sports. Seven years later, his frankness has seven restaurants, the most recent of which is located in L'Île-Perrot. Inspired by Real Sports Bar & Grill in Toronto, this restaurant chain relies on its ability to host large numbers of people simultaneously.

Independent restaurants-bars
While franchises have the advantage of having more financial resources at their disposal, is not necessarily the case for independent restaurants bars. By cons, they can count on other assets to remain competitive.

Mythical place of the avenue Mont-Royal, the Taverne Normand has been able, over the past few months, count on a revitalization of its brand and its interior arrangement with the Carl agency. Founded in 1941, this tavern is known for bringing together enthusiastic supporters of Canadians, has adapted to the new times while keeping its proximity to its customers. "It is a neighborhood bar. It is a bit of a show for people, "says Jonathan Boucher, one of the managers of the tavern.

This feeling of being at home is also found in the Forum, a Gatineau hotel: "It really is like a family here, says Magalie Ousset-Beck, Director General. People who come, they feel like home. We know their names, we take care of them. "Opened in 2012, the Forum made sure to attract a diverse clientele by building" public spaces on three levels: a downstairs lounge, a sports bar on the ground floor and a more formal restaurant upstairs . "Moreover, according to Ms. Ousset-Beck, place of business is different from other restaurants-bars by the quality of the service and the food, homemade.

The kitchen may indeed be an element differing from other sports resto-bars. SmartBar for the Nexus, it is the broadcast that differ from other sports resto-bars, especially electronic sports. This bar, located in Montreal, from Internet broadcasts video game tournaments like Counter Strike, Starcraft, League of Legend and Dota. Vincent Millet-Dore, head of technology and cabling, believes there are some differences between the electronic sports and sports such as hockey or football, as they require discipline, concentration and hours in practice, especially when the players are part of an elite team, "This is at least as demanding as sports, but just not in the same way, he says. This is not the same muscle that works. "

The customer is attracted by electronic or not sports, sports resto-bars succeed, year after year, to diversify their clientele. And you, do you have a favorite restaurant and bar?

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