The fight against single-use plastic is more alive than ever and the effects are starting to be felt. We have more details for you below. Also, the St-Hubert restaurants are launching an unusual advertising campaign and a naturist couple make a surprise visit to the restaurant.
Let’s start with the effects on the single-use plastic ban. Since the federal government phased out some single-use plastic products in December, the Moncton area has seen an increase in recyclable alternatives. Wooden forks, paper straws, and other alternatives are increasingly present. Wooden utensils, in particular, are gaining popularity in the catering industry because they are compostable. Despite this, there are still exceptions to the law allowing the sale and distribution of prohibited products for a few more months. Single-use plastic is recyclable, but its low quality makes it difficult and expensive to recycle, limiting the market. However, the Eco 360 waste management center in Moncton remains open to the idea of recycling it if an opportunity arises. The ban on plastic bags in 2020 in the region has already shown positive results, with a significant reduction in their use at the sorting centre.
Let's continue with the St-Hubert restaurant chain, newly associated with LG2 to develop a targeted and unconventional recruitment campaign. The campaign, titled “Which St-Hubert employee are you?”, was deployed exclusively on TikTok and Instagram from mid-April to mid-May. It used an augmented reality filter and presented a series of questions in the form of a quiz on the personality, skills and cultural references associated with the St-Hubert brand. At the end of the quiz, the algorithm identified the position that best matched the respondents' interests and skills: cashier, waiter or cook. This innovative initiative made it possible to engage in conversation with Generation Z, St-Hubert's target audience. The campaign started with an organic phase, promoting the filter through an influencer campaign supported by Thara Communications. In the second phase, a lead ads campaign and Google conversion banners directed users to a job application form. The success of the campaign was attributed to understanding the needs of the target audience, Gen Z students, and creating an engaging and interactive questionnaire that presented St-Hubert as an attractive employer. The campaign aimed to reflect the dynamic culture of the company and to generate enthusiasm among potential employees.
Let's finish with this news of a nudist couple who sparked strong reactions in Burnham-on-Sea, UK, by showing up naked in a family pub during dinner time. Several guests have complained about this inappropriate situation, rating the establishment one star on TripAdvisor. However, the pub responded by pointing out that the nudist couple had previously requested permission to show up in their natural attire for a meal. The restaurant manager said the pub was family-friendly and inclusive, and he saw no problem with the presence of naturists. The couple expressed their disappointment with the criticism, stressing their desire to promote acceptance and tolerance. They also claimed to have visited more than 500 stores and restaurants without eliciting negative feedback.
