Take a seat and learn more about the work done by the executive chef and co-owner of Bistro Évolution Traiteur, the ninth Kinton Ramen branch and McDonald’s projections for 2027.
First, Bistro Évolution Traiteur, located on the south shore of Quebec, has distinguished itself since 2016 by developing holiday menus based on local and seasonal ingredients, remaining faithful to its motto “from the land to the table”. Chef Andréanne Livernoche Garneau, also co-owner, took over the reins of the kitchen and general management to maintain the vision of the establishment despite the challenges linked to the pandemic and staff shortages.
The new holiday menu highlights products from Ferme Rustique de Sainte-Croix-de-Lotbinière, Viandes Biologique de Charlevoix, La Villa Vignes et Jardins and Gaspésie Gourmet, with a commitment to maintaining 80% of products from Quebec, even in winter. Despite food inflation, the team adjusted the menu by simplifying the dishes and favoring shareable formats.
Bistro Évolution Traiteur, although known on the South Shore, seeks to attract more customers from the North Shore. Unfortunately, like other establishments, it faces last minute cancellations, which presents a challenge for the industry. With a slight drop in customers over the last year, the catering side of the establishment, which is increasing, represents almost 80% of its volume. Take-out catering packages are particularly popular during the holiday season, helping to support the establishment since the start of the pandemic.
Secondly, the Kinton Ramen chain recently opened its ninth restaurant in Quebec, located in Brossard (1500 avenue des Lumières), thus adding to its eight existing branches in the Montreal region, namely Bishop, Côte-Des-Neiges, Westmount, Carrefour Laval, Union, Square-Victoria, Pointe-Claire and Mont-Royal.
The menu designed by Chef Aki Urata offers Kinton Ramen's signature dish in four variations: original, shoyu, miso and spicy, each accompanied by pork or chicken broth. Each serving of ramen is topped with slices of grilled pork belly or chicken breast. The restaurant also offers seasonal options, including cold ramen without broth and sharing dishes such as kimchi, takoyaki, gyoza (pork or vegetarian), chicken, beef and pork donburi, edamame, gohan and original and spicy karaage .
Part of the international Kinka Family group, Kinton Ramen, founded in 2009, has become the largest Japanese ramen chain in Canada, with other establishments such as Kinka Izakaya, JaBistro, Kintori Yakitori and Neo Coffee Bar, located in Toronto, Montreal , Vancouver, Chicago and New York.
Ultimately, McDonald's intends to expand its network to 50,000 points of sale by 2027, a quarter more than its current total, thanks to significant investments, making the chain the world's largest retail chain. fast food, in front of Starbucks and Subway.
Currently, McDonald's has 40,275 restaurants, mostly franchised, representing a 17% increase over ten years. To accelerate openings, the group plans to invest between $300 and $500 million per year until 2027.
Despite recent challenges, the group has recovered with sales growth of more than 20% between 2020 and 2022, driven by investments, price increases and the effect of the pandemic.
For 2024, McDonald's is targeting revenue growth of 2%, excluding currency effects. During the last quarter, the brand reported a slowdown in sales linked to a deterioration in the economic situation.
