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Editorial

These stars that promote restaurants

These stars that promote restaurants

The various TV networks have all aired their regular programming in recent weeks, as what summer is really over. This new season rhymes with new ads and new associations between stars and restaurants. So, who’s going to eat where?

First, Ron Fournier, famous sport host, is doing the call for Pizza Hut. We can also see him on billboards, along highways.

Another one associated with the sporting world, the Montreal Canadiens Lars Eller is one of the stars of the new Cage aux Sports ads.

Since last spring, we see the humorist Pierre Hébert trying to convince another comedian, Louis Morissette , to become the spokesman for Boston Pizza. Let's say the husband of Veronique Cloutier did not get easily seduced...

We could not ignore the St- Hubert, orchestrating for several years advertising campaign starring tons of famous people. From Céline Dion to Régis Labeaume through Bonhomme Carnaval and Antoine Bertrand, these pubs attract the attention of a delighted audience in advance.

Even McDonald's could not help but associate with a known personality. Since he has appeared at panamerican games, the whole country loves him for his athletic performance. The diver Alexandre Despatie is their spokesman... even if fast food and sports should not mix...

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