A brand new restaurant comes in Vancouver with a brand new concept: pay what you want! The menu suggests the cost of the meal but the customer has the last word on the price it will pay the bill.
After swearing to the server to pay the fair market price of the food consumed, the customer decides the value of his meal.
It seems that, already, many customers are paying above the suggested price. In this case, the extra money will go to a charity organization.