It is more and more common to see restaurants renew their menu as much as their decoration. All because the container becomes just as important as the content. Or, as an old adage also says, we eat first with the eyes.
Is it the fault of social networks if decoration now takes up so much room in the minds of restaurateurs? This is very likely, and in many ways.
First, it's important to understand that recommendations from Facebook friends matter a lot in the word of mouth marketing of an institution. These recommendations can come from a photo sent to friends or a comment left on a private group.
Also, the posting on the Instagram network of a customer on site can be seen by hundreds of people in just minutes.
As the camera is always at hand, people go out and want to have fun, they prepare their release for a long time and put on their best clothes, they want to show it to their friends.
It is easy to understand that the restorer wants the published image to be the most beautiful, the most welcoming and the most attractive possible. For him, it's not just about thinking about the menu, the concept, the specials or its suppliers. He must also think about the image. Yes, this image is worth a thousand words.
Designers are now specializing in the visual identity of restaurants, thinking about the colors and the layout of the furniture. The ultimate goal of these is to trigger a wow as soon as customers enter, pushing them to take a few moments to take snapshots and observe all around. A restaurant that becomes an upscale catalog specialized in decoration is the ultimate.
The decoration alone will never replace the quality of the food on the plate, but will definitely help create an aura around the establishment. By the same token, the atmosphere will be improved and the traffic, increased.
On your next visit to the restaurant, keep an eye on yourself. Do you see people taking pictures? Do you find the place charming enough to do it yourself?
