This is Francis Longpre of Touilleurs who put me on the track of the Company-Orignal. Intrigued, I went to the website of the organization. And then, surprise! it is a manifesto in favor of a more humane agriculture ahead.
"Agriculture is our time led by a few puppeteers that hamper our ability to progress, making it their turf. In their repeated interference excesses, a handful of heavyweights pretentiously dictate the recipe for success of our agriculture. Therefore, Company-Moose releases from the umbilical cord that connects it to the paternalistic conception of the agricultural lifestyle. "
There is a long text as claimant had prevailed in the agricultural world.
But before going further, I'm kindly called to order by Alex Cruz, one of the initiators of the project in 2011 Company-Orignal. The other is Cyril Gonzales. "Firstly, we would like to specify that we are a private company and not an organization, coop or another. We believe that just lack of young entrepreneurship in the agricultural landscape of Quebec at this time. "
Saying belong "to any chapel," Alexander Cruz admits nonetheless that "the values of the Peasant Union definitely more stick to our ambitions. For us, the real debate offered the Peasant Union, is to give the choice to freedom of association for Quebec farm families. In a democratic context, the Union of Agricultural Producers (UPA) is a (union dictatorship), two terms are total opposites. "
Develop agricultural creativity
But that's just what the company-Moose? This is actually a "creative platform that develops food products with families and businesses on a human scale, and throughout Quebec. "The distribution center in Montreal, but company-Moose also has offices in Sept-Iles, New York and Toronto.
The two friends work with forty farmers across Quebec. "In fact our values rather tend to want to develop remote villages of the big cities," specifies Alexander Cruz.
In this respect, tinged with humor, the site of Company-Moose is evocative. Bailing wire, Kirkby, fruits and vegetables, mackerel economy, produces drawer (!) And run milk represent product categories to develop and market. Also in respect of the craftsman. M. Cruz, though some are of the trap, while others raise poultry or small game but "in a respectful manner, without rush, these approaches can be put forward to inspire new life on the current industry. "
Development ideas are not lacking in the Montreal company: Royal Quail cockerel, snowshoe hare, fed lamb with herbs, sarsaparilla, elderberry, sea pea, cloudberry, serviceberry, algae, chanterelles, porcini mushrooms, poppy, hardy kiwi, sturgeon, halibut, sea urchins, mussels Quebec lake crayfish, seals, maple syrup, honey and various oils, whole milk, 40% cream, jam and goat milk eggs are just a few -uns products that are distributed in restaurants or are the costs of various marketing tests. For some products, the price may seem expensive. As for maple syrup - $ 36 for 500 ml - however product with more gallons of sap than regular syrup. To that, Alex Cruz replies bluntly: "What is the difference between a Bordeaux wine that retails for $ 1,500 and one for $ 15? And what is the difference between wine and maple syrup? "
Out of Quebec borders
Respectful of the legacy of the First Nations and the expertise of some producers in agriculture and culture, Cyril Alexander Cruz Gonzales and make it a point of honor to introduce the products to Quebec Montreal top chefs like Normand Laprise of Toque! or Frédéric Morin and David McMillan at Joe Beef. But also abroad. "We work with more or less 200 restaurants in NYC and Toronto. He has starred as Eleven Madison Park, Daniel, Del Posto, as well as avant-garde restaurants like BUCA, Estela, the grove, Edulis. "And there, the products also come from Quebec? "Yes, our mandate remains the same: to put Quebec ahead. "Insists Alex Cruz. "It is important to understand that we share the products are delivered directly to the restaurant with our delivery trucks. "
Yes, but Mr. and Mrs. everyone also want to explore camelina oil (cultivated for 3000 years in Europe!) Or vinegar Balconville or reducing elder who does not live in the city mayor Coderre I need regular. Shop Company, Moose is also an online store, offering a delivery in Quebec and Canada. However, the owner socially engaged emphasizes that "it is important to understand that internet sales are a booster for our approach, detailed account for less than 5% of our sales. "
Good news however for Montrealers. The two activists owners plan to open a store in the Villeray district in spring 2015. In addition to being a general store, there is a good chance that we will find down an alley, a bottle of good lift!
