The Quebec franchisor Foodstatic, which also operates Au Coq, La Belle et la Boeuf and Carlos & Pepe's, Nickels and Bacaro Pizzeria, has just won the Benny Rotisseries. In total, this chain currently has six restaurants, all located in Montérégie.
Expansion plans in Ontario and the Maritimes are already in the air. "We will make sure to keep Benny's strong brand while aggressively developing it. In addition to an expansion in Quebec, we look forward to bringing the original Benny Rotisserie chicken to an even wider Canadian audience, "said Peter Mammas, President and CEO of Foodtastic at the official announcement. of the transaction.
Staff are already in discussions to sign leases in some areas of Toronto, Montreal, Halifax and Ottawa.
Foodstatic, whose head office is located in Pierrefonds, started in the world of franchises with La Belle & La Boeuf. Following the monster success of this adventure, the three founders decided to start other projects. Finally, about 25 new restaurants are opening each year and the expansion is just beginning. The concepts are varied, different, out of the ordinary and more enjoyable for customers.
It is important to note that Benny & Co restaurants are not affected by this transaction.
Benny Rotisseries and Benny & Co restaurants originate from the same family and region, Lanaudière. The first Benny restaurant was opened in 1960 by the eight Benny brothers. Gilles, the eldest, first developed the grill oven and developed an exclusive three-hour slow cooking technique.
A dozen restaurants run by the Benny opened up everywhere in Quebec under different names. In the mid-1980s, the Benny children took over and increased the number of establishments to more than 40 across Quebec.
It was in 2006 that Jean Benny adjusted the concept of fast food restaurant to add a relaxed atmosphere. It's all under the name of Benny & Co. A few years later, several family members left the Benny banner to join the Benny & Co banner.
Today, there are nearly 60 branches Benny & Co, still under the concept of fast-casual type.
