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Quebec on vacation: strategies to attract customers

Quebec on vacation: strategies to attract customers

Because the border with the United States remains closed, Quebeckers have no choice but to head for a region of the province if they want to get out of the house and fully enjoy their vacation. And in order to welcome them, restaurateurs and other players in the tourism sector have deployed strategies to welcome these visitors.
The objective is of course to replenish the coffers left empty due to the break imposed by the Legault government in April, but also to satisfy visitors and encourage them to come back again next summer.
For example, Tourisme Lotbinière offers picnic boxes prepared by four chefs from the region, La fin d'la hunger, Sainte-Agathe-de-Lotbinière, Station Rustique, Laurier-Station, the restaurant l ' Agape of the Lotbinière golf club, in Saint-Gilles, and the Domaine de l'Oie Toquée, in Saint-Agapit. Each three-course cold meal is prepared according to a specific theme and includes at least one product from the MRC de Lotbinière.
In downtown Montreal, street trucks are back despite the pandemic. Eight sites have been designated and allow service from 9 a.m. to 11 p.m. In recent years, restaurateurs have mostly targeted office tower workers. This time, because these people are teleworking, it will be a question of participating in family events, in parks and in the streets, to help people a little to energize this summer 2020. Other districts of the metropolis could also follow suit and accept their return.
In Sherbrooke, part of Wellington Street North, right in the city center, has turned into an urban oasis. What is now known as Wellington-sur-mer is a project that allows people to collect drinks and meals from restaurants all around and enjoy them in the middle of the street. For the whole summer, the square has been designed accordingly by a local architect and his team.
And in your region, what initiatives have emerged to attract tourists and make them discover the attractions?

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